Wendy Barnaby Media Training

Media Training

I am experienced in training scientists to talk to the media. I do this regularly for Biotechnological and Biological Sciences Research Council, and have also provided training for the British Psychological Society, the National Trust and many other organisations.

Lucy Chaplin, PR manager at The British Psychological Society, says: “Wendy’s experience and technical abilities put people at ease and help them feel confident to tackle any type of interview. She has a winning formula to explain just what is needed to convey key messages in any media situation.”

I was invited to speak at the launch of China’s first Media Fellows scheme, in Beijing, when I also trained some Chinese scientists in how to approach writing for the media.

My colleague Martin Ince and I also provide media training together. Our clients have included the Universities of Leicester and Surrey, London Councils and the AQA exam board. We carried out similar work for the Foundation for Polish Science in Warsaw in 2013, and at the European Grid Initiative (EGI) Community Forum in Madrid in September 2013, in Munich in 2012 and in Lisbon in 2013. We conducted a webinar for media training for the EGI in 2013.

Catherine Gater, then interim director of the EGI in Amsterdam, says: “We found that the course helped us to understand how to target our messages at the media better, and how to present what we are doing in compelling ways… it helped to allay our fears and we thoroughly enjoyed the experience!”